Delivering Clarity to Enterprise Clients.Helping internal product champions to tell an uplifting ROI story.
Hello Insight
Hello Insight is a B2B SaaS that made impact analytics scalable, cheaper, and faster for nonprofits. Enterprise clients buy subscriptions on behalf of individual nonprofits.
The ProblemAggregating data across subscriptions and offering individual support was not enough for internal product champions to show ROI to their stakeholders (e.g., board members, social impact investors).
From Insights to Strategy
01
The product roadmap and service blueprint needed to be reframed to help enterprise clients understand the ROI of their subscription.
03
Testing revealed two clear opportunities for the roadmap: Jargon-free documents narrating the ROI for each organization and a feature to facilitate data conversations between organizations.
I brought together Data Science, Service Design, and UX Research functions to prototype, test, and iterate.
02
